BBC NEWS · MAY 8, 2026
Canada and the FIFA World Cup
Discussing how Canada can use the 2026 FIFA World Cup to strengthen its global brand, attract international visitors and create lasting economic impact.
WATCH INTERVIEW →SELECTED APPEARANCES
Featured Media
Selected television, print, podcast and digital conversations on business, brand, technology, consumer behaviour and economic growth.
GLOBAL BC · APRIL 23, 2026
Destination Canada tourism outlook calls for banner year in 2026
Discussing Canada’s tourism outlook, changing traveller behaviour and the opportunities shaping growth in Canada’s visitor economy.
WATCH INTERVIEW →
BNN BLOOMBERG · JUNE 10, 2025
Canada-U.S. travel falls further for 5th straight month
Discussing the economic and consumer forces behind shifting Canada–U.S. travel patterns and what the latest data signals for the visitor economy.
WATCH INTERVIEW →
CARTESIAN · AUGUST 2026
Leading through geopolitical uncertainty without losing your brand
A conversation with Cartesian's Co-Founder Samuel Miele about how organizations can respond to geopolitical volatility while remaining anchored in their brand, reputation and the experience they want people to associate with them.
WATCH CONVERSATION →
USA TODAY · MARCH 19, 2026
US sees a drop in Canadian visitors as travel patterns shift
Examining the decline in Canadian travel to the U.S., the forces reshaping cross-border travel patterns and what the shift means for the tourism economy.
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GLOBAL NATIONAL · AUGUST 5, 2025
Canada’s national parks enjoying tourism boost, but is it too much?
Examining how Canada can capitalize on growing visitor demand while managing tourism responsibly and protecting the destinations that attract travellers in the first place.
WATCH SEGMENT →
CITYNEWS · THE BIG STORY · JULY 24, 2025
What’s happening with Canada’s tourism industry, and how is it impacting our economy?
A long-form conversation exploring the forces reshaping Canadian tourism, changing travel patterns and what the visitor economy means for Canada’s broader economic growth.
LISTEN TO PODCAST →
KARRYON · JUNE 3, 2025
Canada’s booming visitor economy is built on something rare: restraint
Exploring Canada’s tourism growth, the value of authenticity in an increasingly AI-shaped world, and how disciplined visitor growth can strengthen the country’s global brand and economy.
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ESRI CANADA · JANUARY 23, 2025
Geographical Thinking: Episode 94 — Data-Driven Destinations
Exploring how data, research and AI-driven platforms can transform destination strategy, improve decision-making and strengthen Canada’s competitiveness as a global destination.
LISTEN TO PODCAST →
TRAVEL PRESS · MAY 21, 2024
Destination Canada reveals strategy to increase tourism
Discussing the role of data, consumer intelligence and the Data Solutions Collective in powering Destination Canada’s long-term strategy to strengthen competitiveness and grow Canada’s visitor economy.
READ ARTICLE →SPEAKING & THOUGHT LEADERSHIP
From insight to influence.
Joe speaks to executive, industry and academic audiences on AI, brand strategy, competitiveness, tourism and organizational transformation.
